Libby’s Vienna Sausage HeroWeens
The HeroWeens campaign revives an American pantry staple. Libby’s Vienna Sausage is the emergency meal made for when desperation hits.
When the other snacks are gone, Vienna Sausage is the only one left standing –– there for you when you need to survive. Always ready to be eaten, hot or cold, whenever “The Hangries” strike.
Copywriting: Karas Lamb
Voiceover: Karas Lamb
Art Direction: Mayra Aguilar