Pranking The Protest
The Changing History In A Flash campaign is a direct response to the 2022 Supreme Court decision to overturn Roe v. Wade, limiting a woman’s right to choose.
Using flash-activated ink we printed and distributed pro-life picket signs in support of the decision. The text hidden on the signs only appears when captured by flash photography. On camera, pro-life signs suddenly turn to pro-choice. We pranked the pro-lifers and hijacked their anti-choice rallies in defense of women’s rights.
Copywriting: Jack Dudley + Karas Lamb,
Art Direction: Sonam Dhanjal