NIKE Prey
The Prey campaign takes the spotlight away from the predators and places it on the prey. Faster, stronger and more deadly — the predators are naturally elite. But the prey? The prey are the true warriors. They fight every minute for survival. They redefine what it means to be fierce. Be the prey.
The IGUANA Challenge
The Prey Pack consists of five shoes inspired by prey animals. Each shoe in the collection has a corresponding Nike Training Club challenge. The Airmax 90 Iguana is the only shoe of the five available exclusively to winners of the Iguana Challenge.
Copywriting: Karas Lamb
Voiceover: Karas Lamb
Art Direction: Mayra Aguilar