Copywriting for Super73 S2 E-Bike Joyride campaign.
Created with writing partner, Joani Wong, the Super73 S2 E-Bike Joyride campaign is an ode to the thrill seekers who crave adventure every single day. Sometimes the journey is a road trip with the “Super Squad.” Often, it’s a trip to the convenience store. Whatever the destination, a Super73 E-Bike puts you in the driver’s seat on an ultra-cool, sustainable electric vehicle built to put the joy in joyride!
You’ve waited to feel the wind at your back. To laugh with delight through the muddy path. To explore the road less traveled. To do a little post-work raging on your way to grab the antacid. You’ve never felt the rush of a midnight wheelie into the drive-thru for fries. You’ve waited long enough. You deserve joy. On the Super73 e-Bike, adventure is at your fingertips. Find the open road. There, you will find the joy in the ride. - K. Lamb
