Copywriting + voiceover for NIKE Prey campaign.
Created with design partner, Mayra Aguilar, the Prey collection for NIKE takes the spotlight away from the predators and places it on the prey. Faster, stronger and more deadly — the predators are naturally elite. But the prey? The prey are the real warriors. They fight every minute for survival. Be the prey.
The IGUANA Challenge
The Nike Prey Pack consists of five shoes inspired by prey animals. Each shoe in the collection has a corresponding Nike Training Club or Nike Run Club challenge. The Nike Airmax 90 Iguana is the only shoe of the five available exclusively to winners of the Iguana Challenge.
