Copywriting for Abortion Rights protest campaign.
Created with copywriter Jack Dudley and art director Sonam Dhanjal, the Changing History In A Flash campaign is a direct response to the Supreme Court of the United States’ controversial 2022 decision to overturn Roe v. Wade after 50 years of upholding abortion rights.
The Constitutional right to an abortion is no longer upheld in the U.S. So? We hijacked anti-choice rallies. Printing signs with freedom limiting rhetoric, we attended and passed out posters to Pro Lifers. With flash-activated ink printed on mass produced protest signs, photography shifted the message, effectively stealing the right to choose.
