Super73 S2 E-Bike Joyride
The Super73 S2 E-Bike Joyride campaign is an ode to the thrill seekers who find adventure in the everyday. Sometimes the journey is a road trip with the “Super Squad.” Often, it’s just a trip to the convenience store. Whatever the destination, the Super73 E-Bike puts you in the driver’s seat on a vehicle built to put the joy in joyride!
You’ve waited to feel the wind at your back. To explore the road less traveled. To do a little post-work raging on your way to grab the antacid. You’ve never felt the rush of a midnight wheelie on your way into the drive-thru for fries. You’ve waited long enough. You deserve joy. On the Super73 e-Bike, adventure is at your fingertips. Find the open road. There, you will find the joy in the ride. - K. Lamb
Copywriting: Joani Wong + Karas Lamb
Art Direction: Jen Hart